Author: Mehmet Ozturk

Sustainability: This word has gained profound significance in the 21st century. Over the last 100 years, the world’s population has quadrupled, bringing challenges such as water shortages, climate change and deforestation. Moreover, we are consuming more food and natural resources and producing more carbon emissions than ever. We call the rainforests of South America the lungs of our planet and advocate for their preservation. Yet, wood is also an integral part of our daily lives. It is the raw material for our chairs and tables, covers our floors, frames our doors, keeps us warm and supports our beds. Even the…

Many of you are familiar with expressions such as German cars, Japanese electronics, Italian fashion or French cuisine. This piece aims to inspire the creation of similar phrases that highlight Turkish craftsmanship and innovation, such as Turkish fabrics, Turkish wood, Turkish metal or even Turkish airplanes and spaceships. Türkiye is a global leader in many industries, yet we still lack enough trailblazers to put our name at the forefront. Have you ever considered what drives us to purchase certain products? Is it always a matter of seeking better prices, higher quality or improved functionality? Or do we sometimes choose products…